Twitter
is
a great tool to connect with people across the globe and circulate information.
Recent changes have made the experience less enjoyable. Free advertisement is priceless and
companies are in business to make money.
If they can’t make money, they will limit what you can do with their
product. The explanation for the
changes is anything but the truth. It all boils down to the loss of potential
advertising dollars.
Twitter is not only a way to
advertise for free, it is also a means of networking. The new limitation on
Twitter can be discouraging if you have not networked in your core group. For example,
if you’re an artist, most of your followers may be in that profession, individuals
who appreciate art and others related to the field. We all know how important networking is in
the real world and it’s no different in the virtual world. When I
joined, I followed users who shared my interests whether it was professional or
personal.
There is a lot of information
shared on twitter. I noticed a tweet that said, gain 5000 followers in a
day. It sounds great, but I think it’s
more rewarding when someone follows you voluntarily. Another tweet advertised a Tweeting Service. I wonder is there a
team retweeting their customer’s information or an individual? Are they forming
relationships or networking with your audience? Do they retweet your follower’s
messages?
In my profile, I let potential
followers know that I retweet! I let them
know that retweeting their information is as important as tweeting my information. For example, I did what I call a Retweet Blitz. I retweeted literary
tweets and the user did not have to be a follower. I got followers and non-followers attention. This
was not a calculated move. I did it to support other authors. As a result, I
gained more followers and a dedicated group of retweet buddies! It’s a group of thirty plus followers who retweet
each other’s tweets. When I go to bed at night my tweets are still chirping on Twitter.
It motivates me and I faithfully retweet their tweets.
Despite the changes in Twitter,
it is possible to make connections and reach your target audience. Twitter is a powerful tool but as it
continues to change, users will have to make genuine connections that will
continue to blossom.