Twitter is a great tool to connect with people across the globe and circulate information. Recent changes have made the experience less enjoyable. Free advertisement is priceless and companies are in business to make money. If they can’t make money, they will limit what you can do with their product. The explanation for the changes is anything but the truth. It all boils down to the loss of potential advertising dollars.
Twitter is not only a way to advertise for free, it is also a means of networking. The new limitation on Twitter can be discouraging if you have not networked in your core group. For example, if you’re an artist, most of your followers may be in that profession, individuals who appreciate art and others related to the field. We all know how important networking is in the real world and it’s no different in the virtual world. When I joined, I followed users who shared my interests whether it was professional or personal.
There is a lot of information shared on twitter. I noticed a tweet that said, gain 5000 followers in a day. It sounds great, but I think it’s more rewarding when someone follows you voluntarily. Another tweet advertised a Tweeting Service. I wonder is there a team retweeting their customer’s information or an individual? Are they forming relationships or networking with your audience? Do they retweet your follower’s messages?
In my profile, I let potential followers know that I retweet! I let them know that retweeting their information is as important as tweeting my information. For example, I did what I call a Retweet Blitz. I retweeted literary tweets and the user did not have to be a follower. I got followers and non-followers attention. This was not a calculated move. I did it to support other authors. As a result, I gained more followers and a dedicated group of retweet buddies! It’s a group of thirty plus followers who retweet each other’s tweets. When I go to bed at night my tweets are still chirping on Twitter. It motivates me and I faithfully retweet their tweets.
Despite the changes in Twitter, it is possible to make connections and reach your target audience. Twitter is a powerful tool but as it continues to change, users will have to make genuine connections that will continue to blossom.