Sunday, December 2, 2012

Does The Trailer Make My Book Look Fat?



Book trailers are an essential marking tool for your novel. They are no different from the movie trailers that interrupt your favorite television programs.  Within one hundred and twenty seconds, plot points are presented that can gain or lose an audience. The viewer laughs, or contorts and it can stir enough interest to get them into the theaters. The same is true for book trailers. If you create a book trailer that captures the essence of the story without giving away too much, the viewer may buy your book.

Book trailers are worth the investment. When you are creating a book trailer, it is important that the font, pictures and the music compliment the mood of the book. Here are the specifics…


Ø  The font must be easy to read. The sentence should stay on the screen long enough for the viewer to read.


Ø   Choose pictures that highlight important points in the story. The pictures should compliment the script that accompanies the picture.


Ø  When choosing music, if it is a horror story apply eerie music, romance employ tender music and drama utilize suspenseful music.

  

Ø  The audience’s focus should be on the pictures and script not the words of a song. Avoid music with lyrics and use instrumentals instead.

  

So where do you go from here? There are many choices out there and some can be costly. When I decided to use book trailers as a marketing tool, I put the task in capable hands and paid a reasonable price.  Everyone loves a bargain especially when the product is worth more than the cost.  


>>My Book Trailers<<




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