If you’re serious about letting the public know about your book, you
should consider attending events that will allow you to showcase your books. Attending author events can be a great way to interact with the public but it’s important to communicate in a manner that will increase the growth of your trade name.
Here are a few helpful tips to help you build a
network while interacting with your peers.
Ø Your
interaction with potential customers should be equivalent to your interaction
with other authors. They were readers before they became a writer.
Ø Always
maintain a pleasant face and refrain from excessive staring it can alienate you
from your audience.
Ø When
interacting at an author’s event, always find a way to engage the audience. You
can read an excerpt from your book or simply tell them something interesting about
your work.
Ø When
you meet a fellow author, never say
that you haven’t heard of them. It is considered a cunning way to insult them. This
happens more often than you think. It is
important to remember that every encounter is an opportunity to learn something
new about yourself. Refrain from bragging. Don’t get defensive be proactive.
Remember everyone is a potential customer. Simply say, “Well you can learn more
about me by going to my website or any other relevant source.” Both of you should
leave the conversation learning something about the each other.
Ø You
will meet many wonderful people at these types of events but some will grow on
you. They will exude positive energy,
concentrate on what matters and behave in a professional supportive manner. Be
sure to get their business cards and promote their works when the opportunity
arises.
