Friday, June 29, 2012

Navigating Marketing Mania

In a world where we are bombarded with advertisements to buy products, Authors have to find new and creative ways to reach out to the public.  There is no clear-cut way to market a product.  The audience is complex; what excites one may turn off another.  So what do you do? Get creative!

·         On rainy days: GIVE away umbrellas to people who do not have one. TIP: Introduce yourself; tell them about your book!

·         If it is a hot day, camp out at a park. Cover the picnic table with a sign “FREE WATER.” You have to spend money to make money! Prepare fliers with your beautiful book cover.  

·         Volunteer in the circle of your target audience.  You give back to your community and they will too!

Connecting on social media is also a valuable tool. It is highly saturated, but you can still reach your audience.   No one said it was going to be easy, but if you want it bad enough, you will go the extra mile.

Also, on July 16, 2012, I will be celebrating the launch of a Paranormal Mystery and a Children’s Picture Book. You are invited. Join me on Facebook for six hour of PRIZES.  If you don't come, you can't win

How do you get the word out when you have a new title?

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