In a world where we are bombarded with advertisements to buy
products, Authors have to find new and creative ways to reach out to the
public.There is no clear-cut way to
market a product.The audience is
complex; what excites one may turn off another.So what do you do? Get creative!
·On rainy days: GIVE away umbrellas to people who
do not have one. TIP: Introduce yourself; tell them about your book!
·If it is a hot day, camp out at a park. Cover
the picnic table with a sign “FREE WATER.” You have to spend money to make
money! Prepare fliers with your beautiful book cover.
·Volunteer in the circle of your target
audience.You give back to your
community and they will too!
Connecting on social media is also a valuable tool. It is
highly saturated, but you can still reach your audience.No one
said it was going to be easy, but if you want it bad enough, you will go the
Also, on July 16, 2012, I will be celebrating the launch of a
Paranormal Mystery and a Children’s Picture Book. You are invited. Join me on
Facebook for six hour of PRIZES. If you don't come, you can't win
How do you get the word out when you have a new title?